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VOLU JOYAS

BIRTHED FROM AN UNDENIABLE FERVOR FOR JEWELRY, JAQUELINE LITCHI AND ALEXANDRA SILVA GAVE LIFE TO VÖLU IN 2013. THE BRAND WAS CONCEPTUALIZED IN MEXICO CITY WHEN JAQUELINE AND ALEXANDRA — HAVING BACKGROUNDS IN GEMOLOGY AND INDUSTRIAL DESIGN— JOINED FORCES TO CREATE A DISTINCTIVE COLLECTION THAT EXPRESSED ITS UNIQUE VISION THROUGH EACH PIECE OF JEWELRY CRAFTED.

VÖLU, MEANING “MAGIC” IN AN ANCIENT EXTINCT EUROPEAN LANGUAGE, IS A COLLECTION OF MOMENTS, MEMORIES, STORIES, AND FASCINATIONS THAT CARRIES INTO THE DESIGN OF EACH COLLECTION. “EVERY STONE IS METICULOUSLY SELECTED TO GIVE IT A MYSTICAL POWER AND A CHARGE OF POSITIVE ENERGY" EXPLAINED THE DESIGNERS, "OUR DESIGNS ARE PREDOMINANT OF MYTHOLOGICAL BEINGS THAT ONLY EXIST IN DREAMS BUT HAVE BEEN GIVEN LIFE IN OUR COLLECTIONS".

WHEN DESIGNING EACH COLLECTION, THE DESIGNERS HAVE THE “VÖLU GIRL” IN MIND. SHE HAS A SENSE OF STYLE THAT IS UNMISTAKABLY UNIQUE. SHE IS CONFIDENT, EFFORTLESSLY STYLISH, AND ALWAYS AHEAD OF THE TREND CURVE.

IT IS THEIR BENCHMARK TO INFUSE THEIR PASSIONS AND POSITIVE ENERGIES INTO EACH PIECE OF JEWELRY IN ORDER TO TRANSMIT NOT ONLY THEIR STORY, BUT THE MAGIC IN VÖLU TO EVERY WOMAN THAT BECOMES A PART OF THEIR UNIVERSE.

-VÖLU



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